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Sehgal Motors

From Sehgal Motors Wiki, the company's public reference page

This article is about the Lahore-founded retailer operating as SehgalMotors.pk. The company states that it is not affiliated with similarly named businesses, including "Sehgal Motorsports". [1]

Sehgal Motors, operating as SehgalMotors.pk, is a Pakistani retailer of automotive accessories, Paint Protection Film (PPF), and vehicle detailing services, founded in 2010 in Lahore, Punjab.[2] The company operates physical automotive accessories stores and dedicated PPF/detailing studios across five Pakistani cities: Lahore, Faisalabad, Sialkot, Multan and Rawalpindi. Its Rawalpindi operations also serve customers from Islamabad and surrounding areas. The company operates an e-commerce storefront at sehgalmotors.pk , serving customers nationwide.[1] It is owned and directed by Saad Sehgal, who founded the business and serves as its chief executive.[2]

The Sehgal family has a documented history in Pakistan's automotive sector spanning more than six decades, with relatives operating businesses including Saigol International and Suzuki Master Motors. [3]

History [edit]

Sehgal Motors was founded in 2010 with a store on Montgomery Road in Lahore, selling automotive accessories. [2] The Sehgal family's wider involvement in Pakistan's automobile sector predates the company by several decades. [3]

In 2011, the company launched a Facebook business page that it describes as Pakistan's first dedicated car-accessories page on the platform. [2] A dedicated e-commerce website, sehgalmotors.pk, followed in 2013, enabling nationwide online ordering with cash-on-delivery.[1]

In 2014, the company introduced Maximus, which it describes as Pakistan's first dedicated premium auto-accessories brand. [2] In 2019, Sehgal Motors launched a mobile shopping application for iOS and Android. [2][4]

In 2021, the company opened a Paint Protection Film studio in Faisal Town, Lahore, which it describes as Pakistan's first dedicated PPF studio. [1] The company subsequently expanded its physical retail and PPF installation network into Sialkot, Faisalabad and Multan between 2023 and 2025. [1]

In October 2026, Sehgal Motors entered the Rawalpindi-Islamabad market, opening an automotive accessories retail store and a dedicated Paint Protection Film studio in DHA Phase 1, Rawalpindi. This expansion increased the company's physical presence to five major Pakistani cities and marked its entry into the twin-city automotive accessories and vehicle protection market. [1]

Timeline

Selected milestones
Year Milestone
2010 Founded; Montgomery Road store opens in Lahore. [2]
2011 Facebook business page launched, described by the company as Pakistan's first dedicated car-accessories page. [2]
2013 E-commerce website sehgalmotors.pk launched. [1]
2014 Maximus, an in-house accessories brand, launched. [2]
2019 Mobile shopping app launched on the App Store and Google Play. [2][4]
2020 Faisal Town and Johar Town stores open in Lahore. [1]
2021 DHA store and Faisal Town PPF studio open in Lahore; the company describes the latter as Pakistan's first dedicated PPF studio. [1]
2021 Company YouTube channel passes 100,000 subscribers. [2]
2022 Thokar Niaz Baig store opens in Lahore. [1]
2023 DHA PPF studio opens in Lahore. [1]
2024 PPF studios and/or stores open in Sialkot and Faisalabad; a further PPF/detailing studio opens in Johar Town, Lahore. [1]
2025 Car accessories store and PPF studio open in Multan. [1]
2026 Sehgal Motors expands into the Rawalpindi-Islamabad twin-city market, opening an automotive accessories retail store and dedicated Paint Protection Film studio at Pearl Boulevard, B Orchard Business Park, DHA Phase 1, Rawalpindi. The expansion brings the company's physical retail and PPF installation network to five major Pakistani cities. [1]

Operations [edit]

Sehgal Motors operates a hybrid retail model, combining physical automotive accessories stores and dedicated PPF/detailing studios with an online storefront serving customers nationwide.

Retail network

As of October 2026, Sehgal Motors operates automotive accessories retail stores and dedicated Paint Protection Film (PPF) and detailing studios across five major cities in Pakistan: Lahore, Faisalabad, Sialkot, Multan and Rawalpindi. [1]

Lahore hosts the company's largest concentration of locations, including automotive accessories stores in Faisal Town, Johar Town, DHA, Thokar Niaz Baig and Montgomery Road. Dedicated PPF and detailing studios operate in Faisal Town, DHA and Johar Town. [1]

The company also operates automotive accessories retail stores and PPF studios in Sialkot, Faisalabad and Multan. [1]

In October 2026, Sehgal Motors expanded its retail and professional PPF installation network into Rawalpindi, establishing an automotive accessories store and a dedicated PPF studio at Pearl Boulevard, B Orchard Business Park, DHA Phase 1, Rawalpindi. The Rawalpindi expansion also serves customers from Islamabad and surrounding areas. [1]

The company's physical locations are represented through official Google Business Profiles. [5]

E-commerce and technology

The company's online storefront runs on Shopify, integrated with a custom-built Laravel Enterprise Resource Planning (ERP) system covering inventory, order processing, and multi-branch retail operations. [5]

Institutional and government supply

Beyond consumer retail, Sehgal Motors also pursues institutional and government procurement channels, including fleet upfitting and tender-based supply contracts. [5]

Sehgal Motors operates automotive accessories stores and dedicated PPF/detailing studios in Lahore, Faisalabad, Sialkot, Multan and Rawalpindi. Photographs of retail stores, PPF studios and Maximus products may be included in this section with captions identifying the location and date.

Rawalpindi — DHA Phase 1

In October 2026, Sehgal Motors expanded into Rawalpindi, establishing an automotive accessories retail store and a dedicated Paint Protection Film (PPF) studio at Pearl Boulevard, B Orchard Business Park, DHA Phase 1, Rawalpindi, Pakistan. The location serves customers from Rawalpindi, Islamabad and surrounding areas. [1]

Sehgal Motors Rawalpindi operations
Location DHA Phase 1, Rawalpindi
Address Pearl Boulevard, B Orchard Business Park, DHA Phase 1, Rawalpindi, Pakistan
Opened October 2026
Retail facility Automotive accessories store
Studio facility Dedicated Paint Protection Film studio
Markets served Rawalpindi, Islamabad and surrounding areas

Products and brands [edit]

The company's catalog spans automotive accessories, detailing products, automotive lighting and Paint Protection Film, reported at more than 25,000 stock-keeping units (SKUs). [5]

Maximus

Maximus is Sehgal Motors' in-house product brand, covering Paint Protection Film and automotive LED products, launched in 2014. [2] It is positioned as the company's flagship line, distinct from third-party accessory brands also sold in stores and online.

Scale and reach [edit]

  • Founded in 2010 in Lahore. [2]
  • Retail stores and PPF/detailing studios operating across five Pakistani cities: Lahore, Faisalabad, Sialkot, Multan and Rawalpindi. [1]
  • Rawalpindi operations also serve Islamabad and surrounding areas. [1]
  • 25,000+ SKUs across its catalog. [5]
  • 2,000,000+ units sold annually. [5]
  • 18+ Google Business Profiles managed across locations. [5]

Leadership [edit]

Saad Sehgal is the founder, owner and chief executive of Sehgal Motors. [2] He is based in Lahore, Pakistan, and has appeared in multiple business and entrepreneurship podcasts discussing the company's growth. He is also known for the branded greeting "Assalam-o-Alaikum, this is Saad from SehgalMotors.pk," used across the company's video content. [6]

Recognition [edit]

  • In 2021, Startup Pakistan named SehgalMotors.PK a leading car-accessories platform in a public Facebook post; the recognition has not been independently verified beyond that post. [7]
  • SehgalMotors.PK is listed among shopping attractions in Lahore on Tripadvisor, per the platform's public listing. [8]
  • The company's YouTube channel passed 100,000 subscribers in 2021, according to the company's own profile record; this has not been independently confirmed against YouTube's public statistics. [2]

Media appearances [edit]

Saad Sehgal has been interviewed on several Pakistani business and entrepreneurship podcasts and YouTube channels, discussing the company's founding, growth and digital marketing strategy. These appearances include interviews with Azad Chaiwala, the Naeem Sikandar Podcast, EncycloMedia Hub, UrduPoint Digital, the Think Digital Podcast (hosted by Munir Ahmad), and a video by Saad Rashid on the company's social media marketing. [6]

Topics discussed in these interviews include the company's early capital and reinvestment strategy, its transition from physical retail to e-commerce, regional sales patterns and its approach to digital advertising. Figures cited in these interviews are attributed to the interview subject rather than independently verified.

Trademark and brand identity [edit]

The company uses the Sehgal Motors and SehgalMotors.pk names in its automotive retail operations. Public trademark records document a trademark filing associated with the SEHGALMOTORS mark. [9]

The company states that it is not affiliated with other similarly named businesses in the automotive sector, including businesses operating under the name "Sehgal Motorsports". [1]

See also [edit]

  • Paint protection film
  • Automotive aftermarket
  • E-commerce in Pakistan

References [edit]

  1. Sehgal Motors — Milestones and Achievements , sehgalmotors.pk.
    Official company timeline page documenting company milestones, retail expansion and PPF studio openings.
  2. SehgalMotors.PK company profile document (internal record).
    Company-authored profile brochure giving the 2010 founding date, 2011 Facebook page launch and 2014 Maximus brand launch.
  3. Company submission regarding Sehgal family business history in the automotive sector (internal record).
    Internal document describing the Sehgal family's multi-decade presence in Pakistan's automotive industry.
  4. Sehgal Motors PK — Apple App Store ; Sehgal Motors PK — Google Play .
    App store listings referenced for the company's mobile application.
  5. Sehgal Motors company records — retail footprint, catalog size and digital operations.
    Internal figures for SKU count, annual unit sales and Google Business Profile count.
  6. Podcast and YouTube interviews featuring Saad Sehgal, various channels, 2021–2026.
    Source for the Media appearances section; figures cited within these interviews are attributed to the speaker and not independently verified here.
  7. Startup Pakistan — Facebook recognition post .
    Public post naming SehgalMotors.PK as a leading car-accessories platform, 2021.
  8. Tripadvisor — SehgalMotors.PK, Lahore .
    Public attraction listing including the venue among Lahore shopping attractions.
  9. Justia Trademarks — SEHGALMOTORS .
    Public trademark record referenced for the Trademark and brand identity section.
Categories: Companies of Pakistan Automotive companies of Pakistan Retail companies Companies based in Lahore Companies established in 2010 E-commerce in Pakistan
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