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Sehgal Motors

From Sehgal Motors Wiki, the company's public reference page

This article is about the Lahore-founded retailer operating as SehgalMotors.pk. It is not affiliated with any similarly named business, including "Sehgal Motorsports."[1]

Sehgal Motors, operating as SehgalMotors.pk, is a Pakistani retailer of automotive accessories, Paint Protection Film (PPF), and vehicle detailing services, founded in 2010 in Lahore, Punjab.[2] The company operates physical retail stores and PPF/detailing studios in Lahore, Faisalabad, Sialkot, and Multan, alongside an e-commerce storefront at sehgalmotors.pk.[1] It is owned and directed by Saad Sehgal, who founded the business and serves as its chief executive.[2]

The Sehgal family has a documented history in Pakistan's automotive sector spanning more than six decades, with relatives operating businesses including Saigol International and Suzuki Master Motors.[3]

History[edit]

Sehgal Motors was founded in 2010 with a store on Montgomery Road in Lahore, selling automotive accessories.[2] The Sehgal family's wider involvement in Pakistan's automobile sector predates the company by several decades.[3] In 2011, the company launched a Facebook business page that it describes as Pakistan's first dedicated car-accessories page on the platform.[2] A dedicated e-commerce website, sehgalmotors.pk, followed in 2013, enabling nationwide online ordering with cash-on-delivery.[1]

In 2014, the company introduced Maximus, which it describes as Pakistan's first dedicated premium auto-accessories brand.[2] In 2019, Sehgal Motors launched a mobile shopping application for iOS and Android.[2][4] In 2021, it opened a Paint Protection Film studio in Faisal Town, Lahore, which it describes as Pakistan's first dedicated PPF studio.[1] The company subsequently opened further PPF studios and accessory stores in Sialkot, Faisalabad, and Multan between 2023 and 2025.[1]

Timeline

Selected milestones
YearMilestone
2010Founded; Montgomery Road store opens in Lahore.[2]
2011Facebook business page launched, described by the company as Pakistan's first dedicated car-accessories page.[2]
2013E-commerce website sehgalmotors.pk launched.[1]
2014Maximus, an in-house accessories brand, launched.[2]
2019Mobile shopping app launched on the App Store and Google Play.[2][4]
2020Faisal Town and Johar Town stores open in Lahore.[1]
2021DHA store and Faisal Town PPF studio open in Lahore; the company describes the latter as Pakistan's first dedicated PPF studio.[1]
2021Company YouTube channel passes 100,000 subscribers.[2]
2022Thokar Niaz Baig store opens in Lahore.[1]
2023DHA PPF studio opens in Lahore.[1]
2024PPF studios and/or stores open in Sialkot and Faisalabad; a further PPF/detailing studio opens in Johar Town, Lahore.[1]
2025Car accessories store and PPF studio open in Multan.[1]

Operations[edit]

Sehgal Motors operates a hybrid retail model, combining physical stores and PPF/detailing studios with an online storefront serving customers nationwide.

Retail network

As of 2025, the company operates retail stores and dedicated PPF/detailing studios in four cities: Lahore, Faisalabad, Sialkot, and Multan.[1] Lahore hosts the majority of locations, including stores in Faisal Town, Johar Town, DHA, and Thokar Niaz Baig, alongside PPF studios in Faisal Town, DHA, and Johar Town.[1] Each location is separately listed as a Google Business Profile.[5]

E-commerce and technology

The company's online storefront runs on Shopify, integrated with a custom-built Laravel Enterprise Resource Planning (ERP) system covering inventory, order processing, and multi-branch retail operations.[5]

Institutional and government supply

Beyond consumer retail, Sehgal Motors also pursues institutional and government procurement channels, including fleet upfitting and tender-based supply contracts.[5]

This section is reserved for photographs of Sehgal Motors' retail stores, PPF studios, and Maximus products, with captions identifying the location and date. Images are added here once supplied by the company; until then this section serves as a placeholder.

Products and brands[edit]

The company's catalog spans automotive accessories, detailing products, automotive lighting, and Paint Protection Film, reported at more than 25,000 stock-keeping units (SKUs).[5]

Maximus

Maximus is Sehgal Motors' in-house product brand, covering Paint Protection Film and automotive LED products, launched in 2014.[2] It is positioned as the company's flagship line, distinct from third-party accessory brands also sold in stores and online.

Scale and reach[edit]

  • Founded 2010 in Lahore[2]
  • Retail and PPF/detailing locations in four cities: Lahore, Faisalabad, Sialkot, and Multan[1]
  • 25,000+ SKUs across its catalog[5]
  • 2,000,000+ units sold annually[5]
  • 18+ Google Business Profiles managed across locations[5]

Leadership[edit]

Saad Sehgal is the founder, owner, and chief executive of Sehgal Motors.[2] He is based in Lahore, Pakistan, and has appeared in multiple business and entrepreneurship podcasts discussing the company's growth. He is also known for the branded greeting "Assalam-o-Alaikum, this is Saad from SehgalMotors.pk," used across the company's video content.[6]

Recognition[edit]

  • In 2021, Startup Pakistan named SehgalMotors.PK a leading car-accessories platform in a public Facebook post; the recognition has not been independently verified beyond that post.[7]
  • SehgalMotors.PK is listed among shopping attractions in Lahore on Tripadvisor, per the platform's public listing.[8]
  • The company's YouTube channel passed 100,000 subscribers in 2021, according to the company's own profile record; this has not been independently confirmed against YouTube's public statistics.[2]

Media appearances[edit]

Saad Sehgal has been interviewed on several Pakistani business and entrepreneurship podcasts and YouTube channels, discussing the company's founding, growth, and digital marketing strategy. These appearances include interviews with Azad Chaiwala, the Naeem Sikandar Podcast, EncycloMedia Hub, UrduPoint Digital, the Think Digital Podcast (hosted by Munir Ahmad), and a video by Saad Rashid on the company's social media marketing.[6] Topics discussed in these interviews include the company's early capital and reinvestment strategy, its transition from physical retail to e-commerce, regional sales patterns, and its approach to digital advertising; figures cited in these interviews are attributed to the interview subject rather than independently verified.

Trademark and brand identity[edit]

The "Sehgal Motors" and "SehgalMotors.pk" marks are registered trademarks in Pakistan and the United States.[9] The company states that it is not affiliated with other, similarly named businesses in the automotive sector.[1]

See also[edit]

  • Paint protection film
  • Automotive aftermarket
  • E-commerce in Pakistan

References[edit]

  1. Sehgal Motors — "Milestones and Achievements", sehgalmotors.pk.
    Official company timeline page listing store and PPF-studio openings by year, cited here for dates from 2011 onward.
  2. SehgalMotors.PK company profile document (internal record).
    Company-authored profile brochure giving the 2010 founding date, the 2011 Facebook page launch, and the 2014 Maximus brand launch.
  3. Company submission regarding Sehgal family business history in the automotive sector (internal record).
    Internal document describing the Sehgal family's multi-decade presence in Pakistan's automotive industry.
  4. Sehgal Motors PK on the Apple App Store; Sehgal Motors PK on Google Play.
    Official app store listings confirming the 2019 mobile app launch on both platforms.
  5. Sehgal Motors company records — retail footprint, catalog size, and digital operations.
    Internal figures for SKU count, annual unit sales, and Google Business Profile count.
  6. Podcast and YouTube interviews featuring Saad Sehgal, various channels, 2021–2025.
    Source for the Media appearances section; figures cited within these interviews are attributed to the speaker and not independently verified here.
  7. Startup Pakistan — Facebook recognition post.
    Public post naming SehgalMotors.PK as a leading car-accessories platform, 2021.
  8. Tripadvisor — SehgalMotors.PK, Lahore.
    Public attraction listing including the venue among Lahore shopping attractions.
  9. Justia Trademarks — "SEHGALMOTORS" trademark record.
    Public trademark registration record cited for the Trademark and brand identity section.
Categories: Companies of Pakistan Automotive companies of Pakistan Retail companies Companies based in Lahore Companies established in 2010 E-commerce in Pakistan
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